Publications
1.(Book) Student Entrepreneurs- How to catch them young, Notionpress , April 2022
2.(Case Study)Fortune heart healthy oil: when a strong brand strategy hits a cardiac roadblock!Emerald Publishing, Emerald Insight · Jan 12, 2022
3.(Research Paper)Behavioural Prediction of Students' Entrepreneurship: A Neural network template for Early Identification of Entrepreneurs from the Campus-HUST Elsevier,May 2021
4.(Article)Smiling through the Sunset A Case Story on Elderly Mahila’s Wellness Programme for Urban Slum Community by Mahila Vibhag, Bharatiya Vidya Bhavan Kochi Kendra,Spetember 2020
5.(Case Study) “Masstige Positioning-One Plus way for Apple Amaze Owners”- NICOM-2020, International Conference Proceedings, Nirma University
6.(Book Chapter) - “Students’ Entrepreneurial Intention in Kerala: A Perspective on Theory of Planned Behaviour”- in,” Research Perspectives in Human Capital Development” by Excel Publishers ( 2019)
7.(Case Study) - “Crowdsourced Fashion Designing of Hashboosh.com: The Sustainability Dilemma”– in Emerald Publishing Ltd (2018)
8.(Research Paper) “Management Competencies for Startup Scalability: Perspectives of Experienced Entrepreneurs”-
Research Paper in International Journal of Management and Economics Invention (Nov.2017)
9.(Research Paper) The New Creators in God’s Own Country: Analysis of Entrepreneurial Intention among Business Students in Kerala-International Journal of Research in Economics and Social Sciences Volume 6, Issue 4 (April, 2016)
10.(Research Paper) Market Orientation of Startups-An Implementation Challenge to the Startup India- Conference
11.Proceedings, ICBI,2017
12.(Research Paper) Concern on Social Footprint: An inquiry among Organic Product Consumers- Make in India Conference Proceedings-(March 2016)
13.(Research Paper) Student Entrepreneurship in Kerala-An Interview Summary- International Journal in Management & Social Science, Vol.3 Issue 5 (May, 2015)
14.(Research Paper) Online shopping behaviour: an analysis with respect to Product categories- Zenith International Journal, Vol.4, Issue 8, August 2014
15.(Research Paper) Customer Affinity Towards Private Label Products - A Study on Home care and Personal brands in Retail Stores (International Journal of Commerce, Business and Management – e-ISSN: 2319–2828 Vol. 2, No.6, December 2013)
16.(Research Paper) The Influence of Distribution Effectiveness on Cola Wars in Indian Rural Markets (International Journal for Innovative: Research and Development- ISSN: 2278 – 0211(May,2013)
17.(Article)Training day as a paid holiday (Article Online)-India study channel.com
18.(Article) Women are Better managers,Naturally- The Hindu ,2011
Conference Presentations
1.“Breaking Stigma through Inclusive Medical care for Marginalised” at International Conference 2021- IIM-Nagpur.
2.“Masstige Positioning-One Plus way for Apple Amaze Owners”- NICOM-2020, International Conference on Management, Nirma University
3.“Students’ Entrepreneurial Intention in the Most Literate State of India: A Perspective on Emerging Environmental Valuations”- International Conference on Business and Information (ICBI-2018) , University of Kelaniya, SriLanka
4.Students’ Entrepreneurial Intention in Kerala: A Perspective on Theory of Planned Behaviour”–International Conference on Human Resource Development(ICHRD-2018), CUSAT-Kochi
5.“Individual Market Orientation of Incubates: A Challenge to the Future of Startup India” –PAN IIM World Management Conference-2016, IIM Ahmedabad
6.“Market Orientation of Startups: An Implementation Challenge to the Startup India”- International Conference on Business and Information (ICBI-2017), University of Kelaniya, SriLanka
7.Concern on Social Footprint: An inquiry among Organic Product Consumers- National Conference-Chinmaya Viswavidyapeet,2016
Consulting Assignments Undertaken
- MSME Marketing Expansion for SN Food Products, Thiruvalla
- Behavioral Indicator Analysis of sales personnel at Hutchison Essar Cellular Ltd, Kerala.
- Market Potential Analysis of Kent Constructions Pvt. Ltd, Cochin.
- Brand awareness and attitudes of agarbathy users in Kerala, with Cycle Agarbathies, Mysore.
- Morale Analysis and Time study of workers at Pomsy Food Products Pvt.Ltd, Kollam